Education
In the university sector, we apply advanced analytics to strengthen academic sustainability and institutional growth.
We study the causes of student dropout to identify patterns and design effective preventive strategies.
We analyze demographic, academic, socioeconomic and cultural profiles of students, which allows us to segment audiences and customize support programs.
In addition, we develop marketing plans focused on attracting new graduate students and design commercial strategies for courses, diploma programs and extension programs, strengthening the academic offer and the link with potential students.
Retail
In the retail sector, we transform commercial data into growth strategies.
We analyze sales history to detect variations and trends by product or category, facilitating market understanding and customer loyalty.
With the mapping of consumer and competitor areas of residence by branch, we generate a territorial vision that guides the opening of new stores and the optimization of the existing network.
In addition, we identify areas of high customer concentration and study the relationship between products purchased together, improving store layout, cross-selling and increasing the average ticket.
Logistics and mobility
In the mobility and logistics sector, we facilitate efficient route planning and optimization of the transportation of people and goods.
We analyze urban mobility flows, travel times and congestion patterns to design solutions that improve user experience and reduce operating costs.
Our platform allows us to simulate distribution scenarios, optimize vehicle and resource allocation, and geo-reference critical points such as dispatch centers, service stations or high traffic areas.
In addition, we integrate variables such as population density, purchasing power and consumption habits to strengthen last-mile strategies, maximize territorial coverage and anticipate demand in expansion areas.
Health
In the healthcare sector, we drive strategic planning and efficiency of clinical centers and telemedicine operations through advanced analytics.
We monitor the history of cases attended and the territorial distribution of patients to understand the coverage and scope of services.
Our platform allows us to geo-reference financial results by business unit, evaluate the profitability of each center and identify referred cases by specialty.
We also analyze consultations by type of insurance and make comparisons between sites, optimizing the allocation of resources and improving the quality of care.
Banking
In the banking sector, we provide clear and reliable visibility of financial and commercial performance through dashboards with automatically updated KPIs.
This facilitates strategic decisions based on verifiable and timely data.
We constantly analyze customer retention, identifying early signs of churn to activate loyalty plans.
At the same time, we conduct geo-referenced studies of the customer universe, revealing territorial patterns that guide the design of new products and expansion into regions with greater growth potential.
Logistics and mobility
In the mobility and logistics sector, we facilitate efficient route planning and optimization of the transportation of people and goods.
We analyze urban mobility flows, travel times and congestion patterns to design solutions that improve user experience and reduce operating costs.
Our platform allows us to simulate distribution scenarios, optimize vehicle and resource allocation, and geo-reference critical points such as dispatch centers, service stations or high traffic areas.
In addition, we integrate variables such as population density, purchasing power and consumption habits to strengthen last-mile strategies, maximize territorial coverage and anticipate demand in expansion areas.
Insurance
For the insurance sector, we combine financial and territorial analytics to optimize risk management and technical results.
In property insurance, we perform massive georeferencing of properties and vessels, crossing locations with CRESTA or marine zones to generate detailed risk matrices.
In health insurance, we analyze claims by area of care, provider, pathology or policy, identifying high-cost policyholders and dynamically segmenting the information.
This allows us to understand risk in depth, anticipate trends and strengthen business strategy.
Urban Management
In the field of urban management, we offer data-driven intelligence to drive the planning and development of cities and territories.
We analyze demand and user behavior to detect expansion opportunities in services, routes and markets, guiding strategic decisions with analytical support.
We evaluate revenues, costs and profit margins to maximize the use of financial resources, while identifying patterns of citizen use that allow us to adjust the supply of services.
We also incorporate performance and service perception indicators to improve the user experience, anticipate trends and strengthen the competitiveness of each city.
Education
In the university sector, we apply advanced analytics to strengthen academic sustainability and institutional growth.
We study the causes of student dropout to identify patterns and design effective preventive strategies.
We analyze demographic, academic, socioeconomic and cultural profiles of students, which allows us to segment audiences and customize support programs.
In addition, we develop marketing plans focused on attracting new graduate students and design commercial strategies for courses, diploma programs and extension programs, strengthening the academic offer and the link with potential students.
Retail
In the retail sector, we transform commercial data into growth strategies.
We analyze sales history to detect variations and trends by product or category, facilitating market understanding and customer loyalty.
With the mapping of consumer and competitor areas of residence by branch, we generate a territorial vision that guides the opening of new stores and the optimization of the existing network.
In addition, we identify areas of high customer concentration and study the relationship between products purchased together, improving store layout, cross-selling and increasing the average ticket.
Logistics and mobility
In the mobility and logistics sector, we facilitate efficient route planning and optimization of the transportation of people and goods.
We analyze urban mobility flows, travel times and congestion patterns to design solutions that improve user experience and reduce operating costs.
Our platform allows us to simulate distribution scenarios, optimize vehicle and resource allocation, and geo-reference critical points such as dispatch centers, service stations or high traffic areas.
In addition, we integrate variables such as population density, purchasing power and consumption habits to strengthen last-mile strategies, maximize territorial coverage and anticipate demand in expansion areas.
Health
In the healthcare sector, we drive strategic planning and efficiency of clinical centers and telemedicine operations through advanced analytics.
We monitor the history of cases attended and the territorial distribution of patients to understand the coverage and scope of services.
Our platform allows us to geo-reference financial results by business unit, evaluate the profitability of each center and identify referred cases by specialty.
We also analyze consultations by type of insurance and make comparisons between sites, optimizing the allocation of resources and improving the quality of care.
Banking
In the banking sector, we provide clear and reliable visibility of financial and commercial performance through dashboards with automatically updated KPIs.
This facilitates strategic decisions based on verifiable and timely data.
We constantly analyze customer retention, identifying early signs of churn to activate loyalty plans.
At the same time, we conduct geo-referenced studies of the customer universe, revealing territorial patterns that guide the design of new products and expansion into regions with greater growth potential.
Tax Intelligence
Vikua strengthens the tax management of municipalities with technological solutions that automate the collection of tax data and ensure information is always updated in real time.
Through an agile and intuitive control center, authorities have access to advanced analysis, key patterns and reports visualized through georeferencing and mapping.
This is complemented with the tracking of collections and returns, as well as the location of taxpayers and access to their tax information, optimizing the management and focus of strategic efforts.
Insurance
For the insurance sector, we combine financial and territorial analytics to optimize risk management and technical results.
In property insurance, we perform massive georeferencing of properties and vessels, crossing locations with CRESTA or marine zones to generate detailed risk matrices.
In health insurance, we analyze claims by area of care, provider, pathology or policy, identifying high-cost policyholders and dynamically segmenting the information.
This allows us to understand risk in depth, anticipate trends and strengthen business strategy.
Urban Management
In the field of urban management, we offer data-driven intelligence to drive the planning and development of cities and territories.
We analyze demand and user behavior to detect expansion opportunities in services, routes and markets, guiding strategic decisions with analytical support.
We evaluate revenues, costs and profit margins to maximize the use of financial resources, while identifying patterns of citizen use that allow us to adjust the supply of services.
We also incorporate performance and service perception indicators to improve the user experience, anticipate trends and strengthen the competitiveness of each city.